floor seating area twirls its way up. To accentuate the smooth creamy shape, the two stripes appearing on the baking cup are applied, softly floating along the shape of the banister. The staircase is softly but brightly lit.
The shop counters and are placed on street level for easy access if you fancy a soft ice on the go or maybe just grab a take-away cake or some fresh pastry when you get the munchies!
Pastry and icecream flavours sold at Lickin' Good all have indvidual trademarked names connected to New York City in some way or another. For example 'East Side Cherry Crumble', 'Nuts for New York' and 'Manhattan Melon Munch'. Icecream cups, cake boxes, coffee cups and other consumer goods are all dressed in a tasteful, fun Lickin' Good design and most boxes carry the tag line "It's the Lick of Love..."
On a busy street corner, mid-Manhattan, is where you'll find Lickin' Good - a haven for people craving delicious icecream, cakes and pastry of all kinds. Just recently Lickin Good opened its third shop/parlor on 96 West 19th Street and a fourth one is in the pipeline later on this year. Lickin' Good's target audience is pri-
marily in the ages between fifteen to fifty. Even though icecream and cakes appeal to most, Lickin Good's somewhat cheeky graphic profile and tag lines target a mature and adult audience.
The business logo is an animated delicious cream cupcake with berries with the company name on the pink baking cup. The colours in the logo are also used for the shops interiors and exterior. The large windows towards the street are tinted in pink and purple with elements from the logo as decor which gives the exterior a distinct Lickin' Good-look as well as embedding the interiors in a soft, warm glow. Above the shop entrance is a 3d version of the cupcake logo is mounted along with the company name. At night the signs lights up.
The interior design and architecture is based on swirly, sweeping shapes to mimic the soft movements and texture of whipped cream and soft ice. A white staircase leading to the second
Lickin' Good, NYC
Personal work / visual identity / design concept
