In 2017 Stena Line is changing the current onboard sales system across the whole fleet, to the system LS. The project is called SAILS and to promote the new system I created a logo to be used in the marketing.

The logo is based on the shape of a credit card to accentuate a modern and simple sales system. The grey

sweeping lines in the background represent ocean waves. On the gold chip I placed an emoticon-like Stena Line ship and the text on the credit card is set in colours and font according to Stena Line's visual guidelines.