Stena Line wanted to launch the concept fika on its British vessels. The idea was to promote the very Swedish concept with cinnamon buns and coffee in the onboard cafés in a fun way. My take on the concept was to use phonetic script in the logo and in marketing material to help with the prononciation of different pastry and expressions in Swedish connected to fika. I worked with an earthy colour scheme and I added a stylized coffee mug with a steamy brew. I also designed a table tent explaining the concept of fika alongside a menu and special offers.